User Research, Heuristics & Empathy Mapping
We never design on assumptions. We conduct qualitative stakeholder interviews, heuristic evaluations, competitive audits, and Jobs-to-Be-Done (JTBD) customer profiling to uncover the real friction points holding back your product.
- Nielsen Norman 10-point heuristic usability evaluations
- User persona generation & real customer empathy maps
- Quantitative analytics drop-off & funnel bottleneck audits
- Competitive UX benchmarking & feature opportunity matrices